Brick-and-mortar retailers are using different tracking technologies to better understand their customers and keep up with e-commerce giant Amazon. The technology might still be too pricey for smaller retailers, however. INTELLIGENT VIDEO CAMERASCompanies such as Toronto-based Vendlytics and San Francisco-based Prism use artificial intelligence with video cameras to analyze body motions. That can allow stores to deliver customized coupons to shoppers in real-time on a digital shelf or on their cellphones on an app. Because not everyone opts in, stores have a smaller sample size to analyze.

Source: ABC News January 15, 2018 15:11 UTC