But this is exactly what incumbents Vodafone Idea Ltd and Bharti Airtel Ltd have done in recent months. While Airtel, too, weeded out low-value subscribers, its subscriber base did not fall at the same pace as Vodafone Idea’s. Also note that Vodafone Idea has already achieved 60% of its synergy target. All else remaining the same, its quarterly Ebitda will rise to about ₹2,420 crore when 100% of the synergies kick in. Unfortunately for Vodafone Idea, it remains at the mercy of its more powerful competitors for things to improve on the pricing front.

Source: Mint May 14, 2019 05:03 UTC