But this is not the release of a Hollywood blockbuster – it is the launch of the John Lewis Christmas advertising campaign. Facebook Twitter Pinterest A still from the John Lewis Christmas Advert 2017. The feelgood factor generated by the John Lewis campaigns has prompted retail rivals to up their game – and steal from the JL playbook. John Lewis itself is putting its Moz video on social media a full 13 hours before he appears on TV. Facebook Twitter Pinterest Moz the monster in in the John Lewis Christmas ad.

Source: The Guardian November 10, 2017 00:01 UTC