John Boyega quits Jo Malone after being replaced in Chinese commercial - News Summed Up

John Boyega quits Jo Malone after being replaced in Chinese commercial


London (CNN Business) Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. Boyega , 28, created the short film himself but was replaced by actor Liu Haoran for the Chinese version, a decision the "Star Wars" actor said was "wrong" in a Twitter thread announcing his resignation Monday. I have decided to step down as Jo Malone's global ambassador. When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign. — John Boyega (@JohnBoyega) September 14, 2020The original version, titled "London Gent," shows Boyega walking through Peckham, the London neighborhood where he grew up, riding a white horse alongside young people on bicycles and dancing at a party.


Source: CNN September 15, 2020 13:22 UTC



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