London (CNN Business) Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. Boyega , 28, created the short film himself but was replaced by actor Liu Haoran for the Chinese version, a decision the "Star Wars" actor said was "wrong" in a Twitter thread announcing his resignation Monday. I have decided to step down as Jo Malone's global ambassador. When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign. — John Boyega (@JohnBoyega) September 14, 2020The original version, titled "London Gent," shows Boyega walking through Peckham, the London neighborhood where he grew up, riding a white horse alongside young people on bicycles and dancing at a party.
Source: CNN September 15, 2020 13:22 UTC