In 2018 alone, Black American consumers spent $473 million on Black haircare products, an estimated $2.5 billion sector that Beasley said is still maturing. Bottles of Sunday II Sunday haircare products are displayed in this undated photo. Today millions of Black women have chosen to " go natural ," increasing their demand for haircare products that aid their natural hair texture. Sunday II Sunday haircare line Founder and CEO Keenan Beasley and Director of Research & Development Dr. Jennifer Davis Alexander, PhD. "There's a fear that when Black women sweat, the style starts to become frizzy and look a little more wild," Beasley said.

Source: CNN September 15, 2020 13:12 UTC