Marketers are increasingly turning to content marketing and influencer marketing as tactics that enable consumers to discover their products organically, rather than pushing products on consumers through intrusive advertising. But content marketing is time-consuming, and it's becoming more difficult for marketers to continually create and publish meaningful, engaging content at scale. One way to effectively do this is to set up a team of content creators that feeds a content marketing engine with value-based content, tailored to the nuances of each audience segment. My influencer marketing company recently released The Value of Influencer Content 2017, a survey of 207 B2C marketers and their agencies, which found that 86% of marketers consider influencer marketing a valuable part of their content marketing strategies, 57% of whom report that influencer content outperforms brand-created content. If you're considering integrating influencer marketing elements into your next campaign, here are a few tips to help you get set up:1.

Source: Forbes June 07, 2017 10:01 UTC