PepsiCo India had sued ITC for publishing BNatural ads across print media, social media and hoardings saying it invited Tropicana and Real to join it in abandoning concentrates. Photo: MintNew Delhi: ITC Ltd on Monday agreed to remove all references to PepsiCo’s Tropicana brand from an advertisement campaign for its juice brand BNatural. The local unit of American food and beverage maker PepsiCo Inc. that Tropicana juices has sued ITC for publishing advertisements across print media, social media and hoardings saying: “We’re inviting Tropicana and Real to join us in abandoning concentrates. Justice Rajiv Sahai Endlaw directed the proposed change to be carried out across print, electronic and social media platforms. ITC has been directed to use the revised approved campaigns on all advertising platforms, including social media, print and electronic.

Source: Mint April 09, 2018 20:48 UTC