ITC spent Rs894 crore on advertising and sales promotion in the financial year ended 31 March 2016, according to the latest available yearly figure. New Delhi: ITC Ltd has asked advertising agencies to pitch for the mandate to handle its account, estimated to be worth around Rs600 crore, people familiar with the development said. Madison World, which won ITC’s media business and became its AoR (agency on record) in October 2010, has been handling the company’s media duties across business segments. It is also participating in the pitch process along with other media agencies such as WPP’s GroupM, IPG Mediabrands, French advertising conglomerate Publicis Groupe’s media arm Publicis Media and Japanese agency Dentsu India’s media firm Carat. The stationery business includes brands such as Classmate, Paperkraft and Saathi while its lifestyle business has John Players and Wills Lifestyle brands.

Source: Mint January 27, 2017 18:14 UTC