Photo: HTNew Delhi: Indian Super League (ISL), the men’s professional football tournament, is expected to generate Rs400 crore in advertising, sponsorships and gate receipts this year, a 25% jump over last year. Official broadcaster Star India, which started selling ads at Rs2.5 lakh per 10 second slot, may not have found too many takers at that price. But collectively the stakeholders of ISL, including Star India, will make Rs400 crore which they will earn from league sponsors in addition to ad revenue made by the 10 franchises and gate receipts. ISL is owned by IMG, Reliance Industries Ltd and Star India. In terms of spectators at match venues, in total, 1.28 million people attended the 61 matches that made up the ISL tournament between October to December 2016.

Source: Mint November 16, 2017 20:48 UTC