Brands across categories are leveraging celebrity power and creative storytelling to grab eyeballs during the ongoing IPL. Vivo Mobile India Pvt. Ltd, which is an associate sponsor with Star India, promoted its premium Milano range in a campaign featuring actor-turned-author Twinkle Khanna. Asian Paints, which has been associated with the IPL property for the last three years, claims to be running its biggest IPL campaign this year. With the multiple IPL feeds on Star, quick reach is something that we have managed to leverage.

Source: Mint May 08, 2018 02:26 UTC