November 2009The Instant Coffee TestStarbucks introduced Via Ready Brew, an instant coffee option, which was more affordable than many of the chain’s more complicated concoctions. July 2011Expanding GloballyAs Mr. Schultz closed hundreds of American stores, he pushed for aggressive overseas expansion into India, Brazil and elsewhere. Last year, Mr. Schultz said that China would eventually be a larger market for the company than the United States. “We have a lot going on,” Mr. Schultz said. Under Mr. Schultz, the company has also circulated a petition about a 2013 government shutdown and applauded a 2015 Supreme Court ruling about gay marriage.

Source: New York Times June 04, 2018 21:39 UTC