Currently, Cambridge Analytica in the UK is facing investigations by Parliament and government regulators into allegations that it performed illegal work on the ‘Brexit’ campaign. That is how Cambridge Analytica, the analytics and marketing firm that worked for the Trump presidential campaign in 2016, describes itself on its website. Specifically, Cambridge Analytica is accused of buying profile data of millions of Americans’ from researcher Aleksandr Kogan. This access came with the stipulation that such data couldn’t be marketed or sold—a rule Cambridge Analytica promptly violated. The videos at times include Nix as well as Turnbull, managing director of Cambridge Analytica political global, and Alex Tayler, chief data officer.

Source: Mint March 29, 2018 01:30 UTC