Google’s recently-acquired Dublin subsidiary, Pointy, is giving away free kits to small Irish retailers to allow them list their products online. The company says that it will give out as many kits as applications it receives from small retailers in the next six months. Pointy works by creating a connection between physical stores and Google so that products can appear in local Google search results. This process makes their inventory visible to local shoppers, along with their store location, opening hours and contact details. “Pointy creates an online presence for these retailers automatically, to help them showcase their product offering.”Last year, Pointy was acquired by Google in a deal reported to be worth as much as €147m.

Source: Irish Independent March 10, 2021 10:30 UTC