The outcomes of five internet battles in particular—Flipkart vs Amazon, Uber vs Ola, Amazon Prime vs Netflix, UberEats vs Zomato vs Swiggy and Grofers vs BigBasket—could have important implications for the tech industry and the Indian consumer. Google Trends, which captures search interest in topics, is increasingly used to capture consumer interest in products and brands. Using this, we examine what search interest says about the future of internet companies in India. In the Amazon vs Flipkart battle for India’s e-retail space, Google, at least, is suggesting a victory for Amazon. Netflix vs Amazon PrimeFinally, India is also hosting a tough fight between two international content firms: Netflix and Amazon Prime Video.

Source: Mint January 07, 2019 03:22 UTC