BENGALURU: India’s top two web retailers Flipkart and Amazon clocked combined sales of Rs 31,000 crore ($4.3 billion) during the crucial 15-day festival period in October, according to a report by Red-Seer Consulting that ET has exclusively accessed. The number fell short of analyst expectations of $5 billion in sales.The average order value for Flipkart stood at Rs 1,976 versus Rs 1,461 on Amazon, indicating that customers bought higher-value items from the Walmart-owned marketplace. Flipkart led with 64% share of the combined gross sales while Amazon continued to fare higher in net promoter score (NPS). RedSeer declined to comment on the report citing confidentiality.Gross sales, or gross merchandise value ( GMV ) in industry parlance, missed analyst estimates by 14%. GMV is overall sales clocked by an online marketplace and does not include discounts, returns, cancellations and cashback on products sold.

Source: Economic Times November 18, 2019 01:50 UTC