"My great fear is that in squeezing newspapers and now broadcasters, Facebook will eventually kill the golden goose - mainstream media - that lays the golden egg - content." Facebook has withdrawn the ability for video creators to embed links into their clips. Many broadcasters - including the BBC - upload shortened versions of their material in order to direct audiences to the full versions on their own sites. The call to action [CTA] feature had been popular with broadcasters, who used it as a way to steer users to their own sites. Facebook itself has an incentive to discourage audiences from leaving as this allows it to show them more ads.

Source: The Star June 21, 2016 18:45 UTC