Words, language and culture are intertwined inextricably. First, the word for tradition or custom in Urdu is Rivaj and not Rivaz – it does not have the ‘z’ sound. In India, campaigns have often used Urdu words, and this advertisement is no exception. But it is not enough to know a few sounds and some common words to be writing in any language. Urdu – the language of poetryUrdu poetry still evokes more beauty, nostalgia and romance than any other.

Source: The Hindu November 01, 2021 17:45 UTC