Eicher Motors Ltd-owned Royal Enfield will continue to retain its pole position in India’s market for retro-style mid-sized motorcycles despite a flurry of challenges from rivals Honda Motor Co. and Jawa Motorcycles, said analysts. At best, the new entrants will be successful in chipping away at Royal Enfield’s commanding over 90% market share of the domestic market for mid-size motorcycles. “It’s not that India’s mid-size motorcycle segment did not see the entry of new brands with new models in the past. But not one brand has been a direct rival to erode Royal Enfield’s market share," said a Mumbai-based auto analyst, requesting anonymity. Motorcycles in the mid-size segment are powered with 250cc–800cc engines.

Source: Mint November 16, 2020 01:07 UTC