Her unscented and pink grapefruit argan lotions had caught the eye of actress Gwyneth Paltrow’s famed wellness brand Goop in 2017. Instead, the companies have learned skyrocketing sales and social media mentions stemming from Goop endorsements greatly outweigh potential backlash. “They haven’t explicitly said we have seen you on Goop, but we suspect that is where they saw us,” Qureshi said. People want a piece of that action.” Goop doesn’t appear to be worried about backlash or Caulfield’s criticisms. The fermented beverage company was plotting a Western expansion when Goop approached it to sponsor its Vancouver 2018 wellness summit.

Source: thestar June 06, 2019 15:56 UTC