He will also be required to collaborate with the company’s global team “to bring the company’s local strategy to life”. “We are really excited to bring Arabic listeners a unique and unrivalled blend of the best exclusive Arabic music and the most popular international tracks in one place. We are also proud to now offer music fans the Deezer app in Arabic, with an affordable premium offer as well as the opportunity to try Deezer for free,” Deezer’s Global CEO Hans-Holger Albrecht said at the time. “At Deezer we understand that people’s music tastes combine local and international tracks. "His extensive background in entertainment and understanding of local market dynamics and growth drivers will be a great asset for our ongoing expansion.”

Source: The North Africa Journal February 06, 2019 14:26 UTC