For Bud Light beer, it was a partnership with a transgender influencer that triggered the ire of right-wing consumers, and calls for a boycott. Anheuser-Busch InBev, Bud Light's parent company, quickly launched a marketing counteroffensive with a more typically patriotic ad featuring American landscapes, followed on Wednesday by a campaign highlighting its employees. "Conservative organizations," financed in part by companies in the oil and gas sector, "started a campaign to pass legislation in different states to target ESG practices," Webber said. "Some companies may, at least, back away from some of the rhetoric on ESG. However, "people really start to react negatively when they feel like they're being pushed too far," as was the case in the Bud Light controversy, he added.

Source: Daily Mail July 03, 2023 09:17 UTC