Cider sales have increased tenfold over the last decade in the U.S. with sales topping $506 million in 2018, according to the data collection company Nielsen. And as consumers continue to buy the bittersweet drink, the cider industry is also making changes to the agricultural industry from within. She picked the cider industry because she thought it was a good microcosm to look at broader trends in the agriculture industry. >Nielsen’s numbers show that cider sales peaked in the U.S. in 2015 at $548 million and have since hit a plateau. However, Weiler found that craft cider producers were moving away from being labelled as “farmers” and instead preferred the more high-status label, “artisans”.

Source: National Post June 05, 2019 12:00 UTC