Many clients see the summer months as a downtime. Several agencies have significant shortfalls during the summer months because of the fewer jobs coming in. The best thing to not be slow during a slow season is to prepare by building as strong of a brand as possible so there is no slow season. Often, particularly in smaller agencies, business development is a high priority in dry spells and a low priority in busy periods. This ensures that, as you are working through the year, you can implement a strategy that will help you achieve success in the slow season.

Source: Forbes September 09, 2020 12:11 UTC