Here, 10 contributors to Forbes Communications Council examine a few questions that could help communications professionals and their teams ensure their external communications are on point, every time. Members share some important questions you can ask to streamline external communications. A best practice is to put on the customer's shoes (or, in this case, target reader,) and make sure that the communication is written to solve their needs. What Problem Does The Reader Face? Communicators should always ask, "Does this piece leave the reader ready to take action?"

Source: Forbes September 09, 2020 12:00 UTC