NEW DELHI : Varun Dhawan-starrer Coolie No.1, heavily panned after its launch on Amazon Prime Video, has managed to grab eyeballs with its satellite premiere, clocking over one crore impressions on Zee Cinema, according to trade website Box Office India. Impressions refer to the number of individuals in thousands of a target audience who viewed an event, averaged across minutes. Top TV premieres since the covid-19 pandemic began, include Akshay Kumar’s Laxmii (2.51 crore impressions), action drama War (2.12 crore) and Tanhaji-The Unsung Warrior (1.38 crore). Movie channels contributed 24% of total television viewership and were the most viewed genre after general entertainment in 2020, according to a recent Ficci EY report. Small-town, mass-market audiences are also more likely to switch to films on TV rather than take to content on streaming platforms.

Source: Mint May 12, 2021 08:03 UTC