Coca-Cola Central East and West Africa has launched Minute Maid Pulpy Orange to propel its juice business in the country and diversify its current beverage portfolio. At the same time, the beverage firm announced investment of $30 million (Sh3 billion) in a Hotfill technology for the production of its new range of Minute Maid products. At the launch in Nairobi, Coca-Cola marketing manager-Kenya, Lucy Oduor said the new Minute Maid Pulpy Orange contains real fruit juice and pulp and no added preservatives. This launch builds on the success of the Minute Maid brand and targets Kenya’s fast-growing juice category,’’ said Oduor. Coca-Cola will support the launch of Minute Maid Pulpy in Kenya with a nationwide marketing campaign.

Source: The Star August 25, 2017 04:46 UTC