more-inThis festival season, Co-optex will be launching a range of ahimsa pattu sarees to cater to a niche market that shuns silk as conventional production requires killing silk worms. “We are looking at ahimsa pattu in two ways — as regular corporate wear that is easy to maintain and as something that is not jazzy but elegant,” said Co-optex managing director T.N. 15 looms identifiedCo-optex has identified 15 looms that would weave only ahimsa pattu. Ahimsa pattu was the result of a survey among customers during its exhibition on vintage Kancheepuram silks, officials said. The market for ahimsa pattu would initially be in cities such as Chennai, Coimbatore, Bengaluru and Mumbai,” an official said.

Source: The Hindu August 15, 2017 02:07 UTC