A common thread with these cause fails is their perceived inauthenticity, tone deafness and lack of connection between the corporate mission and social cause. Here are a few steps to consider when thinking about your social cause investment:1. When it comes to defining your social mission, start with your business mission. Gallup research has found that when choosing between products of equal value and price, 94 percent of shoppers will choose the brand connected to a social cause. Eighty-eight percent of Americans are interested in hearing about businesses' corporate social responsibility efforts.

Source: Huffington Post January 17, 2017 04:48 UTC