Ivanka Trump’s name could prove lucrative for “trademark squatters” in China Taylor Hill/Getty Images - FilmMagicChinese businessmen have latched on to the success of the Ivanka Trump brand with a sharp increase in trademark applications for variants of her name to sell products such as diet pills and incontinence pads. Such is the appeal of the American president’s 35-year-old daughter that a cosmetic surgery clinic is offering to help young Chinese women look more like her. More than 250 applications for “Ivanka” trademarks have been lodged in Beijing since the US election in November as companies seek to cash in on the growing recognition of her in the country. Using the most common Chinese translation of her name, Yiwanka, a company in southeast China has applied for trademarks covering sanitary towels and underwear. Some may genuinely hope to use her…

Source: The Times March 09, 2017 17:01 UTC