Cas Carter: Businesses cashing in on Pokemon Go maniaROBERT KITCHIN/FAIRFAX NZ Pokemon fans gathered on the waterfront to play the new Pokemon Go phone game. OPINION: If you're a business that's failed to leverage the Pokemon Go mania, don't panic, there will be plenty more opportunities. Despite concerns that digital technology was making us anti social, Pokemon Go leveraged off two things: the human need to belong and FOMO – fear of missing out - and its used social media to connect us. JOHN BISSET/FAIRFAX NZ The marketing of Pokemon Go is beyond textbook brilliant, including launching the game during school holiday in the northern and southern hemispheres. Air New Zealand used Snapchat and Instagram to promote 'Geodude', New Zealand police cautioned "don't let your pursuit of virtual monsters get you into real strife".

Source: Stuff July 17, 2016 22:59 UTC