Nokia, which capitulated after tidal wave of digital onslaught, will be banking on nostalgia to bring it back from obscurity. News that Nokia 3310 would be making a comeback got some people excited. However, Nokia will not be the first company to use nostalgia to win customers- or tapping into fond memories. Other products have also tried to use nostalgia to make a comeback include Sunblest bread and Treetop. Nokia 3310, for example, will come with the Internet, which has become a must-have for most mobile phone users.
Source: Standard Digital May 02, 2017 06:33 UTC