Can nostalgia restore the pride of major renowned brands? - News Summed Up

Can nostalgia restore the pride of major renowned brands?


Nokia, which capitulated after tidal wave of digital onslaught, will be banking on nostalgia to bring it back from obscurity. News that Nokia 3310 would be making a comeback got some people excited. However, Nokia will not be the first company to use nostalgia to win customers- or tapping into fond memories. Other products have also tried to use nostalgia to make a comeback include Sunblest bread and Treetop. Nokia 3310, for example, will come with the Internet, which has become a must-have for most mobile phone users.


Source: Standard Digital May 02, 2017 06:33 UTC



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