The Commercial International Bank-Egypt (CIB) and Omedia, a rising media company, announced an agreement to use the bank’s Qmatic tickets for promotional and advertising purposes and to dedicate revenues to support the activities and projects of the CIB Foundation. This first of its kind initiative in the Egyptian banking sector aims to provide advertising opportunities on the back of the Qmatic tickets across all CIB branches and allocate 50% of the revenues to CIB Foundation. The launch of this initiative makes CIB the first in its market to use this creative advertising vehicle to facilitate promotions and raise funds for its CIB Foundation. The agreement is based on a revenue share model, where the CIB gets 50% of advertising revenue donated directly to CIB Foundation, while Omedia earns the remaining 50%. CIB Foundation, established in 2010 as a non-profit organisation, is dedicated to enhancing existing health services for underprivileged children with limited access to quality care.

Source: Daily News Egypt May 31, 2017 18:11 UTC