Computer-generated model and social media presence Lil Miquela hit Coachella this week, adding music journalism to her list of accolades and continuing the festival's tradition of blurring the line between technology and the tangible. In an extended interview at this year's Coachella Valley Music and Arts Festival, the computer animated model and social influencer picked the brain of reggateon singer J Balvin about grunge music, language, and more. Miquela's Coachella appearance might be the most recent installation of CGI at the festival, but it's far from the first. Though Miquela's appearance at this year's festival has been far less controversial, the influencer's presence does mark a milestone for CGI's role in media and marketing. According to Brud, Miquela will also interview sing-songwriter, King Princess, and other artists on the festival's YouTube channel which will be streaming select performances.

Source: Daily Mail April 15, 2019 16:52 UTC