Figures released this week revealed that sales of the jambon-beurre — the ham and butter baguette sandwich, a classic of French snacking — have been surpassed by sales of American-style burgers. The study by restaurant consultants Gira Conseil showed that about 1.2 billion ham and butter sandwiches were sold in 2017, while 1.4 billion burgers were eaten over the same period. Eighty percent of restaurants in France included burgers on their menu last year, he said. Overall, sales of both sandwiches and burgers are on the rise. The study notes that "the ham and butter sandwich recorded a 1.3 percent growth in 2017 while burger (sales) keep booming with 9 percent" growth.
Source: ABC News March 21, 2018 10:00 UTC