This is the beginning of the end for the venerable marketing focus group. Although traditional focus groups can provide valuable qualitative information, social media is a more relevant approach to understanding consumer behavior in today’s data-driven world. Analyzing social data is more organic than the focus group methodology. In our experience, social media data is faster and more cost-efficient than focus groups with fewer barriers and logistical hurdles. The questions become: How are social media users organically engaging and reacting to your products?

Source: Forbes March 21, 2018 09:56 UTC