Brands from past make comebackMany well-known consumer brands of the past are making a comeback in Viet Nam, indicating a new-found confidence on the part of local companies to take on multinational rivals. The company is setting up a production line and distribution channel for the relaunch after a gap of one and a half years. The revival has caused some consternation because the company is in real estate and not in the consumer goods sector. Da Lan toothpaste is another name from the past that is enjoying a renaissance. The product, along with other consumer goods made by International Cosmetics Company (ICC), has been sold mainly in rural areas.

Source: VietNamNet News May 08, 2018 01:30 UTC