KUALA LUMPUR: Beligum, the world’s biggest potato exporter, hopes to ship in more frozen potato fries to Malaysia via its marketing campaign and collaboration with restaurateurs and fastfood operators here. "Already, Belgium is the world's biggest potato exporter shipping out 4.4 million tonnes last year. Last year, Malaysia spent RM306 million or €64.5 million on 65,718 tonnes of imported potato fries, of which 9,689 tonnes were from Belgium. "With rapid urbanisation and rising middle class, Malaysian consumers are increasingly savvy and look for new food experiences like Belgian fries. Belgian fries is in third placing here as most of the potato fries served at fastfood restaurants are being imported from Northern America and the Netherlands,” he added.

Source: New Strait Times September 27, 2017 09:45 UTC