MUMBAI: Bajaj Auto Ltd has made a heroic comeback in the domestic motorcycle market. Market share of the two companies fell by 100 basis points (bps) and 550 bps, respectively, during the period. What has kept Bajaj Auto ticking through such turbulent times? Bajaj’s success in garnering share also needs to be seen against the backdrop of intense competition in the two-wheeler market. If Bajaj can’t continue its upward climb in terms of market share, its shares could be on a fast downhill journey.
Source: Mint May 05, 2019 19:07 UTC