Bad Bunny’s Super Bowl halftime show, which fans are calling the ‘Benito Bowl’, drew an average of 128.2 million viewers on Sunday, according to Nielsen. The viewership figure was higher than the 124.9 million average viewers for this year’s Super Bowl telecast in the United States but lower than the 133.5 million viewers achieved by Kendrick Lamar, who set the halftime record last year. Apple Music said streaming of Bad Bunny’s music increased seven times following the halftime show, led by DtMF, BAILE INoLVIDABLE and Tití Me Preguntó. The New York Times reported that the group’s YouTube livestream peaked at 6.1 million viewers during the show and has since reached 21 million views, compared to Bad Bunny’s 57 million YouTube views. Highlights of Bad Bunny’s performance included a live wedding, cameo appearances by Lady Gaga and Ricky Martin, and 380 performers dressed as grass.

Source: The Telegraph February 11, 2026 09:54 UTC