Alastair Johnston, CEO of Arnold Palmer Enterprises, confirmed that Palmer died Sunday afternoon of complications from heart problems. "If it wasn't for Arnold, golf wouldn't be as popular as it is now," Tiger Woods said in 2004 when Palmer played in his last Masters. Beyond his golf, Palmer was a pioneer in sports marketing, paving the way for scores of other athletes to reap in millions from endorsements. - Arnold Palmer on being called 'The King'It was Palmer who gave golf the modern version of the Grand Slam — winning all four professional majors in one year. Arnold Palmer in action during his Ryder Cup match at the Royal Lytham and St Anne's Golf Club in 1961.

Source: CBC News September 26, 2016 01:04 UTC