Gulden will also have to figure out whether Adidas can sell or repurpose Yeezy designs to customers without the brand name. The Yeezy inventory might have brought in €1.2 billion of revenue and €500 million of operating profit had things turned out differently, the company said. If Adidas decides not to repurpose any of those products then it will write off the entire Yeezy inventory. Adidas sales will sink at a high-single-digit rate in 2023, the German company forecast late Thursday. "The sales guidance is more than just the €1.2 billion in lost Yeezy sales, we believe.

Source: News 24 February 12, 2023 10:54 UTC