Yet targeting the U.S. market takes planning, says Robert Pelletier, chief U.S. representative for Export Development Canada, a crown corporation that helps Canadian companies succeed internationally. Here are Pelletier’s five steps every growing business needs to take if it wants to succeed across the border. Research your market and understand what competitive factors are driving it. The U.S. offers a huge opportunity for Canadian companies. But the size of the market can be a challenge for some companies to scale up and meet the demand.

Source: thestar October 18, 2018 20:03 UTC