Emotional buying in Consumer Behavior
This feeling of uncertainty prompted her to seek a solution on Google Search at the start of her purchase journey, in the ‘trigger’ phase. Here she questioned her findings and resolved her emotional tensions by finding answers on Google Search. Laveena discovered the reason for her hair loss and used Google Search to find hair products that might help. Laveena felt relieved, but was still anxious about whether she’d made the right choice. Build trust by providing clarityThe emotional moments that people experience along the path to purchase are turning points for trust .
Source:The North Africa Journal
March 17, 2023 13:55 UTC
Morocco plans further incentives to curb informal sector – The North Africa Post
Morocco plans to introduce subsidies to help small companies leave the informal sector, employment minister Younes Sekkouri said. The aid consists of 10000 dirhams to subsidize rent payments of small companies to help them integrate the formal sector, Sekkouri said. The scale of the informal sector in the Moroccan economy amounts to 30% of GDP said a new study conducted by the Central Bank. The informal economy leaves workers in vulnerability without pension or health insurance and undermines the economy due to tax and anti-competitive practices. Nearly 3 million jobs are threatened by the informal production units which have the advantage of low production costs, according to Morocco’s employers’ association CGEM.
Source:The North Africa Journal
March 17, 2023 13:50 UTC
UNAF U20 Women: Exciting victories for Algeria and Morocco
Algeria U20 Women snatched a thrilling victory over Egypt 2-1 on Thursday at Al-Kram Stadium in Tunis, for the second round of the Unions of North African Federations U20 women’s tournament. Egypt opened the scoring through Hala Mustafa Musa in the 29th minute before Algeria turned the tables during the second half with two late goals. Camelia Zama equalised in the 74th minute from the penalty spot and Ikram Sidi Musa added Algeria’ second goal (80’). Meanwhile, Morocco achieved an outright victory over Tunisia 3-0. The goals were scored by Anbar Basir (14’), Amal Sharkhan (42’), and Dania Boucetta (54’).
Source:The North Africa Journal
March 17, 2023 13:49 UTC
How Beijing Helped Riyadh and Tehran Reach a Detente
The agreement between Iran and Saudi Arabia to restore full diplomatic relations is a significant achievement. In Iran’s eyes, Saudi Arabia is a rival for regional hegemony that drags foreign powers into the Gulf. But perhaps more significant was that Iran and Saudi Arabia were making little headway in the dialogue, intensifying frustrations all around. At this gathering, as a senior Saudi official confirmed to Crisis Group, Beijing offered to host Saudi-Iranian talks. In this vein, it reportedly secured Tehran’s agreement to stop inciting the Huthis to stage cross-border attacks on Saudi Arabia.
Source:The North Africa Journal
March 17, 2023 13:45 UTC
Morocco to spend $580mln to attract more tourists
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Source:The North Africa Journal
March 17, 2023 12:46 UTC
The Normalisation of Mobile Money in Sub-Saharan Africa
M-Pesa, the first globally known mobile money product, was launched in 2007 by Safaricom, a subsidiary of the Vodafone group. As mobile money spread globally during the pandemic, the concept has become a catalyst for innovation and a pillar in achieving sustainable economic development across emerging markets. In sub-Saharan Africa, the trend translated into over 600 million mobile money registered accounts and transactions valued at over USD600 billion in 2022. Since 2018, improvement in mobile money services has been further facilitated by interoperability systems across operators. More than facilitating payments, mobile money is creating new paths to understanding consumption patterns.
Source:The North Africa Journal
March 17, 2023 11:40 UTC
Mali takes delivery of Russian, Turkish military hardware – The North Africa Post
Colonel Assimi Goïta, leader of the transition in Mali, attended Thursday the delivery of three Turkish Bayraktar TB2, four Russian L-39 ALBATROS fighter jets and several other military equipment to beef up the power of Malian armed forces. “These new weapons systems, composed of several Bayraktar TB2 UAVs and L-39 ALBATROS fighters, are the result of a partnership between Mali and the Russian Federation and Türkiye,” said Colonel Sadio Camara, Mali’s Defense Minister. “These new acquisitions will not only improve the strike power of the Malian Armed Forces, but will also increase the effectiveness of their intelligence tools. Russia has delivered several military equipment to the West African country. Türkiye also delivered in December several Bayraktar TB2 surveillance drones.
Source:The North Africa Journal
March 17, 2023 11:39 UTC
South Korea petrochemical makers, refiners turn to North African naphtha to replace Russian supplies
Iran and Russia are among the world’s top naphtha suppliers, but international sanctions have made it extremely difficult for South Korean downstream companies to procure light distillates from them. South Korean petrochemical players are putting in a lot of effort to diversify their feedstock naphtha supply sources and they plan to increase shipments from North African suppliers such as Algeria and Tunisia, an official at the Korea Petrochemical Industry Association told S&P Global Commodity Insights. South Korea is Asia’s biggest naphtha importer and typically received around 50 million barrels/year of naphtha from Russia prior to the Russia-Ukraine conflict. The industry would take around 500,000-1 million barrels/month from Tunisia in the first half of 2023, according to trading sources at two major South Korean petrochemical firms. Naphtha demand could trend lower from late in the second quarter as it is possible for LPG prices to become more competitive once the winter and early spring heating requirements fade, according to downstream industry sources.
Source:The North Africa Journal
March 17, 2023 10:57 UTC
Qatar conglomerate backs Indian EV firm Kabira Mobility
Qatar conglomerate backs Indian EV firm Kabira MobilityCredit: 123RF.comA Qatar-based conglomerate with a diverse portfolio across several industry verticals, including renewable energy, construction, oil and gas and manufacturing, has backed a homegrown electric two-wheeler startup with $50 million (around Rs 410 crore) investment, marking its first bet in a private company. Kabira Mobility and the Al-Abdulla Group, as announced last month, will use Rs 300 crore to set up a manufacturing facility in Uttar Pradesh’s Jewar to cater to the North India market. Our investment in Kabira Mobility is aligned with Al-Abdulla group's vision of investing in the renewable energy sector and supporting sustainable mobility solutions on a global scale,” said Manoj George, chief executive officer of Al-Abdulla Group. The group’s investment in Kabira Mobility underlines the group’s rising interest towards the EV segment. Kabira Mobility currently retails two electric bikes, KM3000 and KM4000 via its 30-store network.
Source:The North Africa Journal
March 17, 2023 10:35 UTC
Canon Central and North Africa (CCNA) Announces Strategic Partnership with Redington as Authorized Distributor in Kenya
Download logoCanon Central and North Africa (CCNA) ( www.Canon-CNA.com ) today announced its business partnership with Redington as a new authorized distributor in Kenya. By partnering with Redington, we have furthered our in-country stocking & distribution presence in Kenya to create a more sustainable footprint, said Eiji Ota, B2B BU Director, Canon Central and North Africa. Click here to know more about our B2B products & solutions: https://apo-opa.info/40diu2vDistributed by APO Group on behalf of Canon Central and North Africa (CCNA). Media enquiries, please contact:Canon Central and North AfricaMai Youssefe. Mai.youssef@canon-me.comAPO Group - PR AgencyRania ElRafiee. Rania.ElRafie@apo-opa.comAbout Canon Central and North Africa:Canon Central and North Africa (CCNA) (Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services.
Source:The North Africa Journal
March 17, 2023 07:10 UTC
Egyptian ed-tech startup almentor raises $10m funding to accelerate growth
Egypt’s almentor, the leading online video learning platform in Arabic, has raised a US$10 million pre-Series C round of funding to accelerate its growth towards its goal of serving 10 million learners in the MENA region. Founded in 2016, almentor has worked with more than 950 prominent experts to create over 1,000 online courses for individuals, corporations, and government entities. “Empowering ten million learners is a key milestone in almentor’s broader vision of creating hope and development opportunities for the people in MENA. “Our investment in almentor aims to capitalise on this economic opportunity while driving tangible educational impact in our fast-growing region. We believe that almentor’s personalised learning experiences and high-quality Arabic content will be instrumental in achieving this goal.
Source:The North Africa Journal
March 17, 2023 06:04 UTC
Dubai Lynx 2023 Grand Prix Winners
Dubai Lynx, MENA’s Festival and Awards for creative excellence in branded communications, revealed this year’s winners for Grand Prix, Gold, Silver and Bronze contention. Among the winners were some notable firsts, including Saudi Arabia's first Grand Prix within Mobile, alongside their first Gold in Radio & Audio. The United Arab Emirates (UAE) received a Silver Lynx within Glass: The Award For Change for the first time and Jordan was awarded within Creative Effectiveness for the first time, taking home a Bronze Lynx. Ian Fairservice, vice chairman, Dubai Lynx, said, “After a successful return to a physical event yesterday, I’d like to congratulate our 2023 Dubai Lynx Award winners, for setting the creative benchmark in MENA for a 16th year. The deep insights from this year’s work will be explored in the Dubai Lynx Creativity Report, providing the official rankings for this year’s top performing Networks, Agencies and Companies from across the region.”Here are the 22 Grand Prix winners from 2023:
Source:The North Africa Journal
March 17, 2023 05:36 UTC
Morocco joins Spanish and Portuguese bid to host 2030 FIFA world cup
Morroco has joined the Portugese and Spanish Football Associations joint bid to host the 2030 World Cup. "We are very happy to announce that Morocco will be incorporated in our bid. They are two continents, very close, the three countries very close. So in my opinion, this World Cup in 2030, organised by the three countries, could be a fantastic World", Fernando Gomes, Portugal's Football Association president said in Kigali. Uruguay, Argentina, Paraguay and Chile are also jointly bidding to host the competition across South America.
Source:The North Africa Journal
March 17, 2023 04:27 UTC
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Irish Naval ship set for North Africa to police Libyan arms embargo
Members of the Naval Service at a ceremony in Dún Laoghaire harbour. File photograph: Alan Betson/The Irish TimesThe Government is expected to approve plans to send an Irish Naval ship to the waters off North Africa to enforce a UN arms embargo on Libya. The contribution to Operation Irini is expected to take place in June and last seven weeks, The Irish Times has learned. Military management hopes resumption of overseas naval deployments will help address the recruitment and retention crisis affecting the Defence Forces and Naval Service in particular. Operation Irini is also responsible for training the Libyan Coast Guard to carry out these tasks.
Source:The North Africa Journal
March 17, 2023 04:16 UTC
BOTSWANA : Gaborone looks to procure Indian HAL fighter aircraft
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Source:The North Africa Journal
March 17, 2023 00:21 UTC