"For a business like ours, telecoms is crucial, and it's the most difficult challenge we face," Sisay told AFP during a break from his rounds one recent afternoon. "I think everyone in the tech scene has at one point or another been wondering, 'When is this going to happen? "But despite the significant potential that we maintain Ethiopia has, for any player entering this market, it's not going to be cheap. "It's the biggest untapped market left in the world, so all the serious players are pretty excited about the Ethiopian market," Zemedeneh said. "Most of them complain, and some of them don't ever come here again because of this."

Source: Ethiopian News May 28, 2020 02:37 UTC