DoT panel for TRAI view on pricing of unsold spectrumMumbai | Kolkata: So, which brand will survive if the Vodafone India-Idea Cellular talks end up with the intended result: a merger of the two telecoms firms?Most brand and telecom industry experts ET spoke to pick Vodafone. They see the British brand, identified by the lovable pug and quirky ZooZoos , having a better recall among consumers. “Very few firms like Unilever have multiple brands under them in the same market, but in the telecom market, although still in its initial stages, Vodafone may be the stronger brand,” he added. If Vodafone and Idea combine, it will make the resultant entity the largest telecom operator in terms of subscribers, at nearly 400 million.Brand expert Harish Bijoor laid his bets on Idea. With the push towards make in India and rural penetration, the Idea brand will resonate better with consumers, he said.

Source: Economic Times January 31, 2017 17:26 UTC