Taxi booking app mytaxi is set to go through another rebrand later this year as Daimler launches a new ride-hailing venture with BMW. Taxi booking app mytaxi is set to go through another rebrand later this year as Daimler launches a new ride-hailing venture with BMW. mytaxi to go through another rebrand as Daimler launches new venture with BMWDaimler is the majority shareholder of mytaxi, which was previously known in Ireland as Hailo prior to a merger and rebrand early 2017. "Your current mytaxi app will become the FREE NOW app later this year with a simple app update. mytaxi Ireland said that the rebrand will allow the company to further develop its reach and tech expertise, with plans to expand into rural areas in the pipeline.

Source: Irish Independent February 22, 2019 12:18 UTC