The study of 2,000 adults revealed other signs of a modern man are being environmentally aware, taking pride in their appearance and standing up for a cause. (Image: Getty Images/iStockphoto)Instead, modern men would rather be seen as caring (52 per cent), ethical (25 per cent) and open (36 per cent). "Men today are also more invested in sustainability and are more eco-conscious than those before them which is positive for the future. "The list also shows modern men take more pride in their appearance and their passions." Saving energy (47 per cent), using products made from recycled plastic (23 per cent) and eco-friendly technology (25 per cent) are also things modern men claim to care about.

Source: Daily Mirror July 21, 2020 15:02 UTC