Food categories such as biscuits, salty snacks, instant noodles, beverages, refined edible oils have witnessed a jump in demand.Britannia has witnessed strong demand of biscuits. Colgate has launched the Palmolive hand sanitiser, Emami has launched Boroplus hand sanitiser, Jyothy Labs has launched the Margo hand sanitiser, Marico has launched Mediker hand sanitiser and Veggie Clean, in the fruits and vegetables wash segment.In jts management commentary on health and hygiene demand, HUL said sanitizer production has been ramped up by a factor of 60 times from the pre-covid levels. We are seeing heightened consumer focus on health, hygiene, and nutritional needs.In the lockdown period, companies have seen the contribution e-commerce sales increasing. FMCG companies have partnered with various last mile delivery apps such as Swiggy, Zomato, Dunzo, Grofers, Bigbasket, etc. Companies expect the current crisis to lead to an uptick in ecommerce sales as people become averse to stepping out.Most FMCG companies had made changes in their product offerings on e-commerce platforms to address distributors' complaints of e-commerce sales impacting their sales.

Source: Economic Times June 09, 2020 07:18 UTC