NEW DELHI : Zeotap on Tuesday said it has raised an additional $18.5 million (about ₹137.7 crore) in its series C funding round from data-driven venture capital firm SignalFire. Zeotap is a customer intelligence platform (CIP) that helps brands better understand their customers and predict behaviours. The latest investment was made from SignalFire's Breakout Fund for growth-stage companies and is an addition to the $42 million announced earlier this year, bringing the total series C round to $60.5 million, a statement said. In addition, Zeotap has added Chris Scoggins (former GM of Datalogix) and Taylor Barada (former Adobe executive) to its board. "Even fewer options exist for advanced marketers to augment first-party data with curated external assets within the same platform," he added.

Source: Mint November 17, 2020 13:18 UTC