9X channels enjoy leading market shares in their respective segments and will benefit immensely from our network's strength to achieve higher growth potential and cost synergies. I am confident that these channels will make our entertainment bouquet even more compelling for the audience." 9X Media, along with its subsidiaries, operates a bouquet of six music channels - 9XM (Latest Bollywood), 9X Jalwa (Evergreen Hindi), 9X Jhakaas (Marathi), 9X Tashan (Punjabi), 9XO (English), 9X Bajao (Hindi Classics). The acquisition, ZEEL said in a statement, is in line with the company's strategy to cater to diverse audiences by offering targeted products. Besides significantly expanding its Hindi music portfolio, it gives ZEEL access to the regional music genre.

Source: dna October 07, 2017 00:56 UTC